Full Version: Joined In: Basic Advertising Problems
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> I am using Linked-in to keep up with my professional connections and help them with introductions. Since you are among the people I recommend, I wanted to ask you to get into my network o-n LinkedIn.


> Basic account is free, and it takes less when compared to a minute to sign up and join my system.

I have received well over 3-5 announcements such as this, worded almost precisely the same manner. The senders have acted surprise...

Like me, have you ever received announcements like these?

> I am using LinkedIn to maintain with my professional connections and support them with introductions. Because you're one of many people I suggest, I wanted to ask you to get into my community on Linked-in.


> Basic account is free, and it takes less than a second to sign up and join my network. This impressive TM paper has uncountable powerful lessons for the purpose of it.

I've received more than 35 announcements similar to this, phrased almost precisely the same way. The senders have acted offended and surprised that I did not leap to benefit from this request.

Let's go through the dilemmas in this invitation from a marketing viewpoint.

* The vast majority of the invitations I received were from individuals whose names I didn't identify. Why would I wish to be part of their system? The request does not say who they are, who they've access to and how I would reap the benefits of their network.

* What's Linked In, how does it work and what are the benefits of using it? No-one has yet explained this clearly within their request. You can not expect that some one receiving this invitation knows what you're asking them to join or how it would be beneficial to them. For other viewpoints, please consider checking out: http://www.houzz.com/pro/anthonyscarduzi...-scarduzio. It would be helpful to have a paragraph or two explaining how it works and stating a particular effect anyone behind the request loved from membership. It could be that people think that since 'basic membership is free,' the conventional beneficiary of the request may go-ahead and join. But even though it will not cost money, time would be taken by joining. You still need to 'sell' people on having a free action, especially with respect to a task or organization that may be different to them.

* No body got the time to head off possible misconceptions or objections to this account. We discovered https://www.facebook.com/public/anthony-scarduzio/ by browsing the Internet. As a non-member of Linked In, I'm concerned that joining would open me up to a large amount of mail and telephone calls in-which I would have no interest and that would spend my time. Again, you can not assume that something free is thus enticing; you should imagine why some-one may have doubts or dismiss the theory and address those arguments.

* Using a canned request that's almost the same as everybody else's does not create a great effect. Even though the written text provided by Linked In were effective, which it's not, you'd want to give your individual stamp to it.

Other than being irritated that they're obviously encouraging individuals to send announcements that make little sense, I've nothing against Linked In. Perhaps it's an useful business. My point is that its members need to use common sense and basic marketing maxims to promote busy, cynical individuals to give a chance to it..
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